THINKING

Seeing everything fresh.
Checking all preconceived notions at the door.
Pretending, imagining that time, money, people and technology
are available without end. From this outrageous position,
I consider all the information gathered during the
listening phase. What does it mean? What could it mean?
What are the sociological, political, economic, emotional
and personal implications regarding the product?
How do these same concerns manifest themselves in the
minds of current customers? Potential new customers?
Past Customers? Are there additional product benefits
that are not being communicated?

This is thinking for clarity.