MARKETING

After listening and thinking, its time for crafting your story to
romance your audience, . . . to clarify the facts and benefits
of your product for each of your customer groups.
Take a stand regarding who you are, . . . what makes you different
and protects you from becoming a commodity.

Next, its time to decide where and when to tell your story
for greatest impact on the most people.
I create a marketing plan, media schedule and budget
as well as a list of the tools to be created in the next phase.

This is setting the stage for action.