LISTENING

This is listening with integrity, not simply nodding and grinning
while waiting to express my opinion. It is absorbing your hopes, dreams, concerns, history and preferences, . . . capturing the
essence of your perception, needs, priorities and personality.

More important than that is listening to your current customers
and potential new customers. What problem do they have
that your product or service can solve? Who is buying
which products now? Who is not buying? What happened to
past customers who no longer buy from you? Why do they buy
from the competition? Why do your customers buy from you?
Are there groups of people who are not using your product
who could benefit from it?

This is listening to make a difference.