Carrio Cabling

Carrio Cabling designs and manufactures custom molded cable assemblies. This highly specialized business is all about custom, quality and turn-around time. It is visually bland, (who can get excited about photos of cable assemblies?), and there is no product to show since everything is custom. The Challenge was to communicate the things that make them outstanding to their customers who are engineers and purchasing agents. The solution was to create a unique web site and a series of post cards and ads to drive customers to the site. (see site below) We decided to use humor and unusual visuals to make them memorable and to present their story with an entertaining twist. The web site has two paths. One is serious. The other humorous path uses Nostradamus, Bigfoot and space aliens to tell the story. Response has been very positive.

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WEB SITE Home Page Humorous Path Serious Path