Velcon Filters
Velcon Filters, Inc., serves the
aviation fuel filtration needs of military and civilian airports
world wide. The challenge was
to create a progressive, clean
image in a heavy industrial environment where all the
players look alike. The simple
logo implies the leading edge
of a wing. Catalogs and posters
use dramatic photography of
otherwise unexciting filters.
Trade journal ads communicate
with concept photos and
concise headlines.
click images to enlarge