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LUMA is an up-scale boutique
at the world famous Broadmoor
Hotel in Colorado Springs,
Colorado.
The full page ad appears in a
publication kept in each room at
the hotel. The boutique offers a
wide array of one-of-a-kind
clothing, art glass and jewelry
to a predominantly female
customer between the ages of
35 and 55. The goal was to
create an energy and intrigue
with a splash of fun using a
person like themselves.
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